LOOK GOOD FEEL GOOD DO GOOD BE GOOD
And Repeat - This is our Mantra
You know how it goes, that sporting adage – if you Look Good, you Feel Good, if you Feel Good, you Do Good.
And let’s be honest, it's not just sports. Remember that jacket, those new jeans, those killer heels. Damn! You felt like a million dollars, because you looked it! You looked it, you felt it and then you bloody well went and did it - You aced that meeting, you got that first date, you walked into the party like you were walking onto a yacht. Yes, I bet you think this post is about you.
But it’s not vanity, rather it’s pure psychology - the clothes we wear clearly, provenly, alter our moods, we know this, we’ve all experienced it. And at Parietti we want to harness that look good feeling and take it further. We believe you deserve to feel good. Better than that, you deserve to feel free. And that’s not just as a result of the look, the style and the comfort. It’s the knowledge that your freedom didn’t cost anyone theirs. Because that’s how we ride.
It’s the knowledge that the good look and the good feeling when you zip up your Jersey ready to ride didn’t impact the planet or its people. That way when you’re out on your bike you’re not only physically free, you’re mentally and emotionally free. Not just in the peak experience, the high of the moment, but all the way back. The packaging the jersey came in, back to the factory, to the fabric, to the designer everyone got paid, everyone got treated well and with as minimal environmental impact as humanly possible.
So that feeling good, it’s not just by looking good but by doing good. Because when we say DO GOOD we're not talking finish time. Your performance is relative to you, do your best, as much as you want to do and live for the ride, not the finish time. Because the good you do goes beyond the race, beyond the road, beyond the cut and the fit of your clothes. This good isn’t personal best, it's planet best!
And that’s it, that’s BE GOOD right there. The final stage of out mantra, our personal and professional philosophy. Be good brings it all together in a (don’t say holistic, don’t say holistic) holistic package (damn!) Yes all the way from that lowly plastic bottle, miraculously transformed into our Italian performance fabric, on to your performance, onto to the roads you're riding on. The roads Antonio Parietti designed and built to set us all free. Gracies Toni!
BE GOOD is not doing good to tick a box, to publish a blog post about the dangers of greenwashing that is itself greenwashing. It’s about living a conscious life, living a life on purpose in everything, in every decision, in every product, in everything we do. From the shop, to the rides, to the socks to the Instagram, it all comes together - this is our BE GOOD life. And no it’s not perfect, but we are absolutely trying our best.
This is our philosophy. And maybe you didn’t sign up for a philosophy, maybe you just wanted a killer pair of bib shorts to look good and ride your race, that’s fine. This purpose, this belief is weaved into every garment. Literally! Every cut and every stitch is designed to set you free, so you don’t have to do anything more. We’ve done it all for you! But trust us - life’s better when you do it all. When you go all the way from LOOK GOOD to BE GOOD and then round again. Because there’s no end point - it’s a loop, a cycle.
So let’s get on our bikes and ride it.
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BREAK THE RULES
"There’s no reason to denigrate or sneer at those who don’t want to buy into a set of rules about how to dress or how to ride."