
Sustainability™
Or The Great Sustainability Swindle. We're not sustainable and we don't want to be. Find out where we've come from, how hard it's been to get here and where we're going next.

SET YOURSELF FREE RIDE
On October 1st 2022, in the first ever Parietti SET YOURSELF FREE RIDE, 35 people came together people purely for the love of the ride. And what a ride it was.

BREAK THE RULES
"There’s no reason to denigrate or sneer at those who don’t want to buy into a set of rules about how to dress or how to ride." How The Cyclist's Pete Muir set himself free from 'The Rules'.

The Road Less Travelled
We took the road less travelled, because the other one’s on fire. We're sustainable from the start. And this is how we'll change the world.

Leave No Trace // Paul's Story
